3 Content Ideas For Realtors

Why You Need Video Content:

Though it’s still beneficial to post photos on your feed, videos and reels are viewed and shared at a significantly higher rate. When you post Video Reels, it reaches a greater audience than posting a full length video, which performs better than just a photo on your feed. By creating content that is repeatable and consistent with proper targeting will result in YOU becoming a more common name.

All sales professionals understand that before you sell a product, you need to first sell yourself. This is accomplished by creating a rapport with prospective clients that builds on trust. Trust can be created by offering knowledge and insights that can be beneficial to the consumer.

1: OPEN HOUSES

Many agents would love for you to do an open house for one of their listings. It’s beneficial to both agents as the listing agent doesn’t have to be there, and you get to create more content and build rapport with potential homebuyers that attend the open house.

Create content that promotes the open house, the more open houses you do the more content you will have. Viewers don’t know it’s not your listing, they only see the video on their feed with your face. However, over time you become a regular face on their feed due to all the content being posted on your behalf.

HAVE FUN WITH IT

Be humorous and create content that people can relate to. A simple walkthrough of the listing doesn’t hold as much attention for viewers as one with humor and personality.

Example:

“Welcome to Chatsworth, the working man’s Porter Ranch”

“The description says ‘cozy’. Is that realtor-speak for ‘can’t swing a cat’?”

“This house is so big, you and your spouse can easily live separate lives.”

Steven Tan of Coldwell Banker Exclusive has been utilizing this method of content creation for over a year. He’s created many videos by himself or with a team member just like this which has expanded his contact list of potential homebuyers.

2: LOCAL GUIDES

Agents will vlog themselves as they go around town and make a separate video specific to each establishment. The establishments will be specific to the area the agent represents, showcasing the community at a personal level. Vlogs should contain conversations with shop owners, employees, members, and/or customers focusing on the insights of the community, not just the establishment itself.

Restaurants / Lounges
- - Mom & Pop, High End, and in between

Sporting:
- - Martial Arts, Gyms, etc

Grooming
- - Salons, Barbers, Nail Spas, Bathhouse, Pet Grooming

Community Events
- - Farmers Markets, Car Shows, Meet & Greets, Swap Meets

Local Groups
- - Legions, Sports Club, Car Clubs, Toastmasters, etc

Community information can easily be found using NextDoor, Neighbor, and Facebook.

Nona Vardanyan is an agent for Coldwell Banker Exclusive as well and has been successfully creating content like this to become a recognizable name in her region.

3: AREA EXPERT

Using Google Earth Studio, you can easily create a short video that talks about

Housing Prices
- - Different areas of the same town will have different median prices

Shopping options
- - Produce, Department Stores, Fast Food, Clothing, Outlets

Entertainment
- - Movie Theaters, Stadiums, Escape Rooms, etc

Night life
- - Lounges, Night Clubs, Fancy Restaurants

Community services
- - DMV, Post Office, Court Houses

School ratings in the area
- - Private, Public, Charter, other

Unlike a local guide, the area expert concentrates on one city broken down into regions. Using LA as an example, focusing on 3 neighboring cities can make you the expert on those towns.

County: Los Angeles

Community: West San Fernando Valley

Example:

SUNLAND / TUJUNGA / SUN VALLEY

BURBANK / GLENDALE / NORTH HOLLYWOOD

A good example of a YouTuber that makes this type of content would be Mark Brenner which has been making these videos for many years covering different topics in Atlanta, GA

Cities:
Arleta Burbank Canoga Park Chatsworth Encino Glendale Granada Hills Lakeview Terrace Mission Hills North Hollywood	North Hills Pacoima Panorama Porter Ranch Reseda Sherman Oaks Studio City Sun Valley Sunland Sylmar	Tarzana Toluca Lake Tujunga Van Nuys Valley Village West Hills Winnetka Woodland Hills